Max Is the Product Manager for a New Type of Lumbar

question 177

Multiple Choice

Max is the product manager for a new type of lumbar supports used in the production of office chairs. His company sells the lumbar supports to approximately 70 different chair manufacturers. The price for this new product still needs to be finalized. Max has decided to take the data recently collected in a marketing research study and apply it to different pricing scenarios in order to set the best price for his company. He will be utilizing computer software to obtain results from the various scenarios. Max is most likely using a

• A)database.
• B)marketing research system.
• C)marketing information system.
• D)marketing decision support system.
• E)single-source system.

---

Definitions:

Fourth Graders

Students who are in the fourth grade of school, typically around 9 or 10 years old.

ANOVA

Analysis of Variance, a statistical method used to compare the means of three or more samples to find differences.

Research Hypothesis

A statement predicting the relationship between variables in a study, opposing the null hypothesis.

ANOVA

Short for Analysis of Variance, a statistical method used to compare means of three or more samples.