Which of the Following Statements About Conducting Marketing Research Internationally

question 20

Multiple Choice

Which of the following statements about conducting marketing research internationally is false?

• A)The marketing research process may need to be modified to allow for regional differences.
• B)A detailed search for and analysis of secondary data can help researchers gain a greater understanding of a particular marketing environment and pinpoint issues that must be taken into account in gathering primary research data.
• C)Primary data gathering may have a greater chance of success if the firm employs local researchers who better understand how to approach potential respondents and can do so in their own language.
• D)Specific differences among countries can have a profound influence in data gathering.
• E)Specific differences among countries have no affect on data gathering or the marketing research process.

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Definitions:

Allowance for Doubtful Accounts

A contra-asset account reducing total accounts receivable to reflect the amount that is expected to be uncollectible.

Income Statement Approach

The income statement approach is a method for preparing financial statements, focusing on calculating net income by summarizing revenues and expenses.

Allowance Account

An account used in accounting to estimate the portion of accounts receivable that may not be collectible.

Credit Balance

A Credit Balance occurs when the total credits in an account exceed the total debits, often indicating the amount owed to the customer or client in financial contexts.