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The three most commonly used psychographic segmentation variables are
Social Learning Theory
A theory that suggests people learn from observing others, imitating modeled behaviors, and understanding the outcomes of those behaviors.
Moral Dilemmas
Situations in which a difficult choice has to be made between two or more actions, each of which has moral implications.
Egocentric Orientation
A perspective where one's own views and needs are prioritized over others’, often disregarding others' thoughts or feelings.
Moral Development
The process through which individuals evolve their understanding of morality and ethical behavior.
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