Why Do Marketers Rely Heavily on Demographic Characteristics When Segmenting

question 67

Essay

Why do marketers rely heavily on demographic characteristics when segmenting consumer markets?

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Definitions:

Customers Served

The number of unique individuals or entities that receive or utilize the services provided by a company or organization.

Planning Budget

A budget created before the start of the budget period, outlining expected revenues, expenses, and other financial activities.

Other Expenses

Costs that do not fit into the standard categories of operating expenses, often incidental or infrequent.

Spending Variance

The difference between the actual amount spent and the budgeted or planned amount for a specific period.