A Targeting Strategy in Which an Organization Targets a Single

question 171

Multiple Choice

A targeting strategy in which an organization targets a single market segment using one marketing mix is called a(n) ____ strategy.

• A) selective
• B) focused
• C) differentiated
• D) concentrated
• E) undifferentiated

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Definitions:

Summarize

To condense or provide an overview of the main points of a larger set of information without going into detail.

Worksheets

Individual pages within an Excel file where users can store and manipulate data in rows and columns.

Error Checking

A feature or tool in software applications that scans for mistakes or inconsistencies in data or code and alerts the user to potential errors.

Evaluate Formula

A process in spreadsheet applications that allows the user to see the calculation process of a formula step-by-step.