Kelly's Kids Is a Home-Based Business That Sells High-Quality Children's

question 47

Multiple Choice

Kelly's Kids is a home-based business that sells high-quality children's clothing at premium prices using in-home parties. These in-home parties typically cater to families with small children and middle- to upper-middle-class income. Kelly's Kids is using ____ variables to segment its market.

• A) demographic
• B) psychographic
• C) sociographic
• D) behavioristic
• E) geographic

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Definitions:

Facebook

A social media platform that allows users to connect with friends and family, share content, and participate in various groups and activities.

Autokinetic Effect

A visual phenomenon where a stationary point of light in a dark environment appears to move due to minor involuntary eye movements.

Experimentally

Experimentally refers to a method or approach based on testing hypotheses through controlled experiments.

Dynamic Roles

Roles that evolve and change in response to the situation, context, or interactions among group members or participants.