Systems Such as PRIZM and Acorn Provide Companies with Lifestyle

question 70

Multiple Choice

Systems such as PRIZM and Acorn provide companies with lifestyle and demographic information about neighborhoods throughout the United States. This information is used to aid

• A) behavioristic segmentation.
• B) geodemographic segmentation.
• C) market density analysis.
• D) demographic segmentation.
• E) geographic segmentation.

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Definitions:

Adjusted Cash Balance

The cash balance on financial statements after adjustments for checks in transit, deposits in transit, and other discrepancies.

Bank Statement

A monthly or quarterly document provided by a bank, detailing the account holder's transactions and balance.

Outstanding Deposit

Refers to funds that have been deposited but not yet credited to the depositor's account.

Outstanding Checks

Checks that have been written and recorded in the payer's accounting system but have not yet been cashed or cleared by the bank.