Justin Franklin's Company Is Interested in Locating Areas Where the Average

question 25

Multiple Choice

Justin Franklin's company is interested in locating areas where the average income is high, the average age range is 25-35 years, and the lifestyles of the people involve extreme adventures and dangerous leisure activities. His company would most likely find possible markets through

• A)U.S. Census Bureau information.
• B)geographic segmentation variables.
• C)geodemographic segmentation.
• D)climate information.
• E)psychographic segmentation.

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Definitions:

Disidentify

The process of distancing oneself from a particular identity or group affiliation, especially to avoid stereotyping or negative evaluation.

Charismatic

Possessing a compelling charm or appeal that inspires devotion or admiration in others.

Antidiscrimination

The practice or policy of preventing unequal treatment of people based on certain characteristics such as race, gender, age, or sexual orientation.

Civil Rights

The rights of citizens to political and social freedom and equality.