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Seventh Generation is a company producing products that limit the amount of negative impact on the environment. Their product line includes dishwashing liquid, toilet paper, paper towels, baby wipes, and laundry detergent, to name a few. Seventh Generation is now interested in producing a new line of clothing, mostly t-shirts, shorts, and long pants for both men and women. Their research indicates that they should use psychographic segmentation in their marketing strategy. Which group of segmentation variables will Seventh Generation be using?
Team Viability
The capacity of a team to work effectively over time and maintain a healthy and productive working relationship among members.
Team Effectiveness
The degree to which a team achieves its objectives, meets the needs of its members, and sustains its performance over time.
Performance Goals
Specific objectives set for individuals or teams to achieve, aimed at enhancing productivity and effectiveness.
Establishing Strategy
The process of defining a direction for the organization through goals, plans, and actions to compete and operate successfully.
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