Meghan Would Like to Open a House Cleaning Business and Is

question 194

Multiple Choice

Meghan would like to open a house cleaning business and is considering several market segments. She has identified four segments for consideration; young, urban singles, young married professionals, senior citizens, and college students. She has just completed an analysis of these four segments by assessing such factors as sales estimates, competition, and estimated costs. Meghan is now ready for the next step in the target market selection process, which is to

• A)identify the appropriate targeting strategy.
• B)determine which segmentation variables to use.
• C)develop market segment profiles.
• D)evaluate relevant market segments.
• E)select specific target markets.

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Definitions:

Achieved Status

A social position that an individual attains through their actions, efforts, or achievements, rather than by birth.

Developmental Stages

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Work-Related Trend

A pattern or shift in the workplace environment or culture, reflecting changes in practices, attitudes, or technology.

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The ongoing, self-motivated pursuit of knowledge for either personal or professional reasons throughout an individual's life.