Company Sales Forecasts Are Least Likely to Be Based on

question 29

Multiple Choice

Company sales forecasts are least likely to be based on

• A)executive judgment.
• B)customer surveys or sales force surveys.
• C)time series analysis.
• D)market tests.
• E)single-variable segmentation.

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Definitions:

Disposable Income

The total amount of money available for an individual or household to spend or save after taxes have been deducted.

Consumption

The use of goods and services by households, constituting one of the major components of GDP.

APC

Average Propensity to Consume, which is the fraction of income that is consumed rather than saved.

MPS

The marginal propensity to save refers to the portion of each additional dollar of income that is set aside for savings instead of being spent.