What Can Marketers Do to Reduce Cognitive Dissonance in a Consumer

question 142

Short Answer

What can marketers do to reduce cognitive dissonance in a consumer who has just purchased an expensive product?

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Definitions:

Birth Defects

Anomalies that are present at birth and can result in physical, intellectual, or developmental disabilities, varying widely in severity.

Polygyny

A marriage form in which a man is married to two or more women at the same time; a form of polygamy.

Man

A term often used to refer to adult human males, but also used generically to denote human beings regardless of sex or age.

One Wife

A marital practice where an individual is married to a single spouse at a time, also known as monogamy.