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What can marketers do to reduce cognitive dissonance in a consumer who has just purchased an expensive product?
Obedience
The act of following orders or instructions, especially those from an authority figure, without question.
Obedience
The act of following orders or directions from others, typically from a figure of authority.
Stanley Milgram
An American social psychologist best known for his research on obedience to authority.
Experimenter's Orders
Instructions given by researchers to participants in an experiment, which can influence the behavior or responses of those participants.
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