Draw and Label the Consumer Buying Decision Process and Include

question 10

Essay

Draw and label the consumer buying decision process and include the possible influences on the process.

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Definitions:

Evaluating

The act of assessing or judging the value, quality, or importance of something based on certain criteria.

Network Effect

A phenomenon where the value of a product or service increases as more people use it, enhancing user experience and attracting even more users.

Social Media Engagement

The measure of how effectively a brand or individual interacts with its audience through social media platforms, including likes, shares, comments, and overall active participation.

Television Personality

An individual who has gained public recognition and popularity through appearances on television shows, often influencing public opinion or trends.