Purchasers Who Intend to Use or Benefit from the Purchased

question 77

Multiple Choice

Purchasers who intend to use or benefit from the purchased product and do not buy products for business purposes are called the

• A)ultimate consumers.
• B)end-use consumption group.
• C)business market.
• D)household purchasing group.
• E)organizational market.

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Definitions:

Romantic Appeal

The quality or act of being romantic or displaying affection, passion, or desire for another person.

Socially Undesirable

Behaviors or traits that are not acceptable or respected in society.

False Selves

The concept of adopting a persona that is not one's true self, often to meet societal expectations or conceal vulnerabilities.

Ideal Selves

The conception of how someone would like to be or perceives their best possible self.