Jeff Needs to Buy His Textbooks for the Coming Semester

question 101

Multiple Choice

Jeff needs to buy his textbooks for the coming semester of college. It is only two weeks before the first day of class, and he still has not made a purchase. Jeff wants to buy them somewhere other than the bookstore since he is still living at his parents' home and won't be on campus until the day before class. Jeff goes online and looks for sites that sell the textbook. Then he remembers that one of his friends had said something earlier about finding the book for a great price. Jeff then calls his friend to get the name of the site. In terms of Jeff's buying decision process, his going online to look for sites was part of _______, and his calling a friend was ______.

• A)problem recognition; external search.
• B)information search; internal informational search.
• C)external information search; also external information search
• D)internal information search; external information search.
• E)external information search; internal information search.

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Definitions:

Ethical Misconduct

Behavior that violates professional or organizational standards of conduct, often involving actions that are dishonest or morally wrong.

Audience Involved

The process of engaging and considering the perspectives, needs, and expectations of the people who are targeted or affected by a communication effort, project, or service.

Sales Representative

An individual who sells products or services on behalf of a company, often directly to customers, and may also provide product information and customer service.

Reasoning

The process of forming conclusions, judgments, or inferences from facts or premises.