The Three Major Categories of Influences on the Consumer Buying

question 87

Multiple Choice

The three major categories of influences on the consumer buying decision process are

• A) situational influences, demographic influences, and psychological influences.
• B) social influences, situational influences, and marketer-dominated influences.
• C) demographic influences, situational influences, and marketer-dominated influences.
• D) situational influences, social influences, and psychological influences.
• E) marketer-dominated influences, psychological influences, and person-specific influences.

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Definitions:

Responsibilities

Duties or obligations that an individual or entity is bound to perform or uphold, which may be legal, ethical, or moral in nature.

Registration Statement

A document submitted to a regulatory authority, detailing the securities being offered for sale to the public, including financial and management information.

Securities and Exchange Commission

A U.S. federal agency that oversees and enforces federal securities laws to protect investors and maintain fair, orderly, and efficient markets.

Insider Trading

Buying or selling a publicly-traded company's stock by someone who has non-public, material information about that stock.