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Situational Influences Can Be Classified into Five Different Categories Including

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Situational influences can be classified into five different categories including physical surroundings, social surroundings, personality, purchase reason, and time perspective.


Definitions:

Variety of Products

A wide range of different products offered by a company to meet diverse customer needs or preferences.

Dominant Product

A Dominant Product is a key item or service offered by a company that has a significant market share or brand identity compared to its other products.

Optimal Number

The most favorable quantity or amount that yields the best outcome for a specific objective under given conditions.

Expected Number

An average or most probable value calculated based on statistical analysis or probability theory.

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