Although Marketers May Attempt to Influence What a Consumer Learns

question 173

True/False

Although marketers may attempt to influence what a consumer learns, their attempts are seldom fully successful.

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Definitions:

Positive Reinforcement

A behavior modification technique that involves rewarding a desired behavior, thereby increasing the likelihood that the behavior will be repeated.

Negative Punishment

Negative punishment involves removing a desirable stimulus to reduce the likelihood of a particular behavior being repeated.

Classical Conditioning

A learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus, leading to a learned response.

Instinct

A natural and usually unchanging behavior pattern exhibited by animals when they encounter specific triggers.