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Scenario 8.2
Use the following to answer the questions.
Precision Brake Company is a supplier of brake components to the manufacturers of lawn tractors and 4-wheel ATV's.It also sells its products to independent repair centers,dealers,and other wholesalers in the northeast and southern states.Precision Brake has done research on the demand for lawn tractors and found that most manufacturers are in the states of Kentucky,Tennessee,and Alabama.Research also shows that most of the dealers who sell directly to individual consumers are in the midwestern states,while dealers who sell to small business landscaping companies tend to be located in the northeastern states.Company executives are considering expansion of its distribution to markets in the Midwest.
-Refer to Scenario 8.2.Last year,Precision Brake's sales to the manufacturers of lawn tractors declined,partially due to the fact that more consumers were hiring small landscaping businesses to cut their grass.This decline in sales for Precision Brake is an example of
Reactance
An inspired response to propositions, individuals, guidelines, or policies that challenge or remove certain freedoms of behavior.
Risk Aversion
In decision making, the greater weight given to possible losses than possible gains.
Temporal Discounting
The tendency to value immediate rewards more highly than future rewards, leading to impulsive decisions.
Attractive Woman
A subjective evaluation that denotes a female individual whom the majority perceives as having aesthetically pleasing physical features.
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