Nuhitzu Believes It Has the Technological Expertise to Produce Communication

question 70

Multiple Choice

Nuhitzu believes it has the technological expertise to produce communication systems that will be leaders around the globe. Boston Electronics is widely regarded as having excellent management systems and superior marketing programs. To utilize these strengths, the two firms might form a(n) ____ to work together on a worldwide basis.

• A) licensing agreement
• B) export trading company
• C) joint agreement
• D) strategic alliance
• E) multinational enterprise

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Definitions:

Supply Chain

The entire system of producing and delivering a product or service, from the initial sourcing of materials to the final delivery to consumers.

Logistics Management

Logistics management is the part of supply chain management that plans, implements, and controls the efficient, effective forward, and reverse flow and storage of goods, services, and related information between the point of origin and the point of consumption to meet customers' requirements.

Channel Captain

A dominant firm that controls or leads the behavior of other members in a distribution channel, influencing standards, cooperation, and focus.

Direct Channel

A marketing path that involves no intermediaries between the producer and the consumer, allowing for direct business transactions.