Toshiba Electronics Is Very Interested in Taking Advantage of Business

question 160

Multiple Choice

Toshiba Electronics is very interested in taking advantage of business opportunities in India but does not have access to India's market. Toshiba has the patent on a low-cost, quality computer system that could assist small businesses in India. Sony Computer, Toshiba's competitor, is experienced in India's small business market but does not have a computer comparable to Toshiba's. If Toshiba and Sony work together to utilize these strengths to seize this opportunity in India, what type of business structure would they likely use?

• A) Trading company
• B) Strategic alliance
• C) Licensing
• D) Direct ownership
• E) Exporting

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Definitions:

Personal Dispositions

Enduring characteristics or traits that influence behaviors and attitudes.

Central Route Persuasion

A method of persuasion that employs direct, relevant, logical messages aimed at creating a thoughtful and reasoned response.

Dispositional Attribution

The tendency to attribute someone's behavior to their personality or disposition rather than to situational factors.

Situational Attribution

The process of explaining someone's behavior based on external factors or the context of the situation rather than personal characteristics.