Swiss-Based Nestlé Has Taken a Global Approach to Marketing Its

question 159

Multiple Choice

Swiss-based Nestlé has taken a global approach to marketing its chocolate products. Which of the following is most easily standardized?

• A) Product
• B) Promotion
• C) Distribution
• D) Advertising
• E) Price

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Definitions:

Credit Side

The right side of an accounting entry, indicating increases in liabilities, revenues, and equity, and decreases in assets and expenses.

Normal Balance

The side (debit or credit) on which increases to an account are recorded, depending on the type of account.

Liability Account

An accounting record that represents a company's legal debts or obligations that arise during the course of business operations.

Revenue Account

An account that tracks the income generated from a company's primary operations.