Scenario 9.2 Use the Following to Answer the Questions

question 133

Multiple Choice

Scenario 9.2
Use the following to answer the questions.
KFC opened its first franchised restaurant outside of North America in England in 1964.Now,over a billion KFC chicken dinners are sold annually at more than 80 countries and territories around the world.KFC has established its own processing plants in these countries to ensure the quality of its chickens and other food items.In the U.S. ,the menu at KFC is usually the same in all restaurants,with only a very few additional items available in different regions.However,when KFC first franchised into Asian countries,it added many unusual local delicacies to the menu-items such as fried octopus and squid.Additionally,the franchised stores in Asian countries display cooked food in "plates" near windows at the front of the store.This is a tradition for many restaurants in these countries-to offer the customer passing by a preliminary view of their product.
-Refer to Scenario 9.2.KFC's establishment of international production/processing facilities is an example of

• A)direct ownership.
• B)franchising.
• C)strategic alliance.
• D)outsourcing.
• E)a trading company.

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Definitions:

Delivery Date

The specified day on which a product or service is expected to be delivered to the customer.

CRM Process

Customer Relationship Management Process involves strategies and technologies companies use to manage and analyze customer interactions and data throughout the customer lifecycle.

Segment Customer Base

The strategy of dividing a business's total customer population into smaller groups based on shared characteristics to tailor products or marketing.