Scenario 10.1 Use the Following to Answer the Questions

question 76

Multiple Choice

Scenario 10.1
Use the following to answer the questions.
The Walt Disney Company is a master at incorporating all the unique characteristics of digital media into their website.They know how to appeal to all types of consumers and utilize the full potential of digital media.The Disney website immediately catches your attention with sights and sounds that come alive.Not only can you catch a glimpse of an upcoming movie,but also connect with your favorite characters from movies past.The website offers age-appropriate games and activities,including the ability to create a fairy-tale cottage.The Disney Parks have their own links of course,along with Radio Disney,the Disney Store,family vacation packages,and an educator's corner.An adult or child can enjoy navigating through the electronic marketing of Disney.
-Refer to Scenario 10.1.The Disney website offers users the ability to create a character or a comic.You have the option of allowing other people to view and comment on your new creation.Which characteristic of e-marketing is being utilized here?

• A)addressability.
• B)interactivity.
• C)accessibility
• D)connectivity.
• E)control.

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Definitions:

Buyer

A buyer is an individual or entity that purchases goods or services.

Preapproach

The preparation and research phase before direct contact with a potential customer, aiming to increase the chances of a successful sales interaction.

Selling Process

A sequence of steps taken by a seller to persuade a potential buyer to make a purchase, typically including stages such as prospecting, presenting, handling objections, and closing the sale.

Need-Satisfaction

A sales approach focused on identifying and meeting the explicit needs of the customer.