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Scenario 10.2 Use the Following to Answer the Questions

question 145

Multiple Choice

Scenario 10.2
Use the following to answer the questions.
Regardless of their age,income,or gender,an increasing number of people are turning to the Internet to search for information,products,people,news,maps,entertainment,and whatever else you can think of.At the forefront of this massive search is Google;accompanying Google are social media sites such as Facebook,Twitter,and Pinterest.Google has developed methods for making information useful to all types of Internet users.Some users want to critique the information,some just want to read the information,and some want to be the information writers.Facebook,originally used as a social networking application,is now picked up by retailers,brands,celebrities,churches,political campaigns,and non-profit agencies who are designing Fan Pages.Twitter is a more real-time site and,as is Pinterest,a more personally-affiliated medium.
-Refer to Scenario 10.2.Which of the media below would be best for the American Red Cross to use in developing relationships with blood donors,and in soliciting funds for storm-ravaged communities as a result of floods and fires?

Definitions:

Corporate Intelligence

The gathering and analysis of information on competitors, market conditions, and internal operations to make informed business decisions.

Misuse

Incorrect, improper, or unlawful use of something that can lead to undesirable outcomes or harm.

Secret Information

Confidential or proprietary knowledge not disclosed or made available to the general public.

War Metaphors

Linguistic expressions that apply terms and concepts from military conflict to non-military situations, often to describe a business competition or personal struggle.