How Have Digital Media and Social Networking Changed the Consumer's

question 99

Essay

How have digital media and social networking changed the consumer's buying behavior?

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Definitions:

Inflation

The tempo at which the prevalent prices for goods and services swell, erasing buying effectiveness.

Annual Interest Rate

The percentage of principal charged by the lender for the use of its money, calculated on an annual basis.

Overall Level of Prices

The overall level of prices refers to the average price of goods and services across the economy at a given time.

Consumer Spending

The total amount spent by consumers on goods and services within a particular period, driving a significant portion of economic activity.