Consumers Are Changing ____ and Consumption Behaviors as a Result

question 78

Multiple Choice

Consumers are changing ____ and consumption behaviors as a result of emerging technologies.

• A)their eating habits
• B)their spending money
• C)their disposable income
• D)their shopping partners
• E)their information searches

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Definitions:

Brand's Position

Refers to a brand's unique place in the market, perceived by consumers, in relation to its competition, based on attributes, benefits, values, or identity.

Personality

The combination of characteristics or qualities that forms an individual's distinctive character, often applied to brands to humanize them.