The Ability of a Marketer to Identify Customers Before They

question 156

Multiple Choice

The ability of a marketer to identify customers before they make a purchase is called

• A) connectivity.
• B) addressability.
• C) interactivity.
• D) accessibility.
• E) control.

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Definitions:

Socialized Citizen

An individual who has been inculcated with the norms, values, and practices of a society, enabling them to function as a contributing member.

Primary Socialization

The early process by which individuals, typically in their childhood, learn and adopt the values, behaviors, and norms of their society or cultural group.

Socializing Influence

The process by which individuals assimilate the norms, values, and behaviors considered appropriate in a given society through interaction with others.

Mass Media

Various mediums of communication intended to reach a large audience, including newspapers, television, radio, and the Internet.