Milton Bradley/Parker Brothers Are Producers of Many Board Games, Such

question 151

Multiple Choice

Milton Bradley/Parker Brothers are producers of many board games, such as Monopoly, Battleship, Yahtzed, and Clue. The company has posted online cash rewards for consumer reviews of their games. In doing so, Milton Bradley/Parker Brothers is striving to utilize

• A)electronic media.
• B)a test market.
• C)consumer-generated marketing.
• D)new concept viewing.
• E)Fan Pages.

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Definitions:

ISP

Internet Service Provider; a company that provides customers with Internet access.

Internet Access

The ability of individuals or organizations to connect to the Internet using computers, phones, or other devices.

Cable Modem

A device that connects a computer to the Internet via the same infrastructure used for cable television, allowing for broadband internet access.

Digital Line

A virtual representation of a line in a digital interface, often used in design and drawing applications.