IHOP Is Active on Facebook, Twitter, and YouTube in Order

question 77

Multiple Choice

IHOP is active on Facebook, Twitter, and YouTube in order to communicate with its customers, conduct a video contest, and generally find out the customers' likes and dislikes. IHOP in this example, is engaging in ____ marketing.

• A)distance
• B)relationship
• C)multiple-phase
• D)experiential
• E)community

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Definitions:

Design Capacity

The maximum output rate or service capacity an operation, process, or facility is designed to achieve under ideal conditions.

Effective Capacity

The maximum output that a system can sustain under normal conditions, taking into consideration the limitations such as quality standards and scheduled downtime.

Orientation Session

A meeting or seminar designed to introduce new members, employees, or participants to organization policies, goals, and procedures.