KFC Has Restaurants in Mexico Where Inactives Make Up the Majority

question 33

Multiple Choice

KFC has restaurants in Mexico where Inactives make up the majority of the online population.To match their marketing efforts with the characteristics of the population,KFC should

• A)have a contest to gather consumer-generated content.
• B)ignore comments from Critics.
• C)create a Fan Page and invite consumers to post their thoughts.
• D)post its own promotional messages on blogs and websites.
• E)focus more on traditional promotions rather than social networking.

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Definitions:

Coping Strategies

Methods or techniques used to manage or overcome challenging situations or stressors.

Cognitive Restructuring

A therapeutic process aimed at identifying and changing negative or irrational thoughts and beliefs into more positive and rational ones.

Obsessive Thought

Persistent, unwanted, and intrusive ideas or impulses that can cause significant anxiety or distress.

Relaxation Technique

Strategies or exercises designed to reduce stress and anxiety, helping individuals achieve a state of calm.