E-Marketing Includes the Use of Mobile Phones, but Not Digital

question 97

True/False

E-marketing includes the use of mobile phones, but not digital outdoor marketing devices.

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Definitions:

iTunes Music

A media player, media library, Internet radio broadcaster, and mobile device management application developed by Apple Inc.

Fewer Downloads

A situation indicating a decrease in the number of times digital content is downloaded by users, possibly reflecting changes in preference or accessibility.

Inferior Good

A type of good for which demand decreases as the income of the consumers increases, opposed to a normal good where demand increases with rising income.

Frozen Pizzas

Pre-made pizzas that are sold frozen to consumers, who then bake or heat them at home. They are a convenient, quick meal option that varies in quality and ingredients.