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Initiators are those consumers who generate their own media outlets, such as blogs and wikis.
Occipital Lobes
The region of the brain located at the back of the head, responsible for processing visual information from the eyes.
Thalamus
A part of the brain that acts as a primary relay station for sensory information, directing it to appropriate areas of the brain for processing.
Sensory Information
Data that is collected through the senses (sight, smell, touch, taste, hearing), which is then processed by the brain to help individuals understand and interact with their environment.
Cortex
The outer layer of the cerebrum in the brain, playing a key role in memory, attention, perception, cognition, awareness, thought, language, and consciousness.
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