The Difference Between Absolute and Relative Product Failure Is

question 50

Multiple Choice

The difference between absolute and relative product failure is

• A)absolute product failure can be fixed by repositioning or improving the product,whereas relative product failure is permanent.
• B)relative product failure loses money on its investment,whereas absolute product failure returns a small profit.
• C)relative product failure is the result of poor timing,whereas absolute product failure is the result of the lack of the ability to provide benefits that satisfy customers' desires.
• D)absolute product failure is caused by design problems,whereas relative product failure is caused by poor promotion or distribution.
• E)absolute product failure results in a loss on the investment and is deleted from the product mix,whereas relative product failure results in a small profit,and improvements or repositioning can create success later.

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