Scenario 11.2 Use the Following to Answer the Questions

question 152

Multiple Choice

Scenario 11.2
Use the following to answer the questions.
Megabus is a bus line operating in the Northeast and Midwestern United States,plus in Canada.It offers travelers a cheap alternative to driving and flying between large cities,keeping the fares extremely low yet offering the latest technology.Unlike the traditional Greyhound Lines,Megabus is an express service,and is equipped with Wi-Fi,video screens,headsets,and seat belts.Many buses also run on biodiesel fuel.Additionally,Megabus picks up and drops off people in the centers of cities rather than at inconveniently-located terminals.Patrons can book tickets at Megabus.com,where some fares begin at just $1.Routes are limited,and are offered out of cities such as Toronto,New York,Baltimore,Philadelphia,and Chicago.Recently,its competitor Greyhound,has launched two new bus lines,BoltBus and NeOn,with similar fares and high-tech amenities.A fare on NeOn bus from Buffalo,NY to New York City is $50.00 roundtrip,while the same fare through Greyhound's traditional bus line costs $92.00.The benefit of Greyhound's traditional line is that there are more departure times and more stops in smaller towns along the way.
-Refer to Scenario 11.2.When Greyhound launched the BoltBus and NeOn bus lines,this is an example of

• A)a branding extension.
• B)co-branding.
• C)an extension in the width of the product mix.
• D)an extension in the depth of the product mix.
• E)family branding.

Understand the basic principles of classical conditioning, including the roles of conditioned and unconditioned stimuli and responses.

Comprehend the effects of intermittent pairing on the rate and strength of learned responses.

Recognize classical conditioning examples in animals and humans across various settings.

Identify key contributors to the field of classical conditioning and their primary experiments.

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Definitions:

Ethical

Pertaining to or dealing with morals, the principles of morality pertaining to right and wrong in conduct.

Ethical Decision Makers

Individuals who prioritize ethical principles and values in deciding upon actions within a professional or organizational context.

Test

An assessment or examination to measure a person's knowledge, skill, or physical fitness, or the performance of an object or substance.

Reflect

To display, show, or be indicative of something.