To Make Intangible Products More Tangible or Real to the Consumer

question 185

Multiple Choice

To make intangible products more tangible or real to the consumer, marketers often

• A)use low prices on intangible goods.
• B)use symbols or cues to help symbolize product benefits.
• C)use external reference prices.
• D)use multiple channels of distribution.
• E)offer more support services with such products.

Identify and describe the components of a response class.

Comprehend the concept of deprivation and its role in conditioning.

Define and recognize stimulus control and its importance in behavior modification.

Describe the concept of fading and its application in behavior change.

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Definitions:

Incomplete Tetanus

A state of muscle contraction characterized by rapid cycles of contraction with partial relaxation in between.

Treppe

A phenomenon in muscle physiology where successive contractions become increasingly more forceful after several stimuli, often referred to as the "staircase effect."

Wave Summation

The phenomenon where muscle contractions become stronger due to the frequency of stimulation without allowing the muscle to fully relax between successive stimuli.

Treppe

A phenomenon observed in cardiac muscle, where successive stimuli result in increasingly stronger contractions, described as the "staircase effect."