The Various Products Carried by a Retailer Can Also Have

question 190

Multiple Choice

The various products carried by a retailer can also have dimensions of width and depth. For example, Dick's Sporting Goods carries sports clothes, shoes, exercise equipment, hunting and fishing equipment, camping supplies, and other products. Bass Pro Shops carries fishing equipment, but has a larger selection of different models and brands. In this case, the product mix of Dick's Sporting Goods is ___, and the product mix of Bass Pro Shops is ____.

• A)deep; wide
• B)wide and deep; wide and shallow
• C)deep and wide; deep and wide
• D)wide; deep
• E)wide; long

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Definitions:

Test Retest Reliability

A measure of consistency where the same test is administered to the same group at two different points in time to assess the stability of the results.

Internal Consistency

A measure of the reliability of a psychological test or survey, reflecting the extent to which all items assess the same characteristic.

Face Validity

The extent to which a test or measurement appears effective in terms of its stated aims to those taking or observing it, on the surface level.

Construct Validity

The degree to which a test or instrument measures the theoretical construct it is intended to measure.