Scenario 11.1 Use the Following to Answer the Questions

question 21

Multiple Choice

Scenario 11.1
Use the following to answer the questions.
Gillette shaving razors were first manufactured in 1895.Over the years,Gillette made improvements on their razors offering many "firsts" such as the Mach3,the Sensor,and the Fusion.For many years,women were forced to use razors designed primarily for men,but often marketed to women by offering them in different colors and with minimal modifications.In 1998 Gillette developed the Venus razor,based on the Mach3 but made specifically for women.Gillette promoted the Venus razor heavily,with television ads and other forms of media.The Gillette product line,now owned by Procter & Gamble,continues to introduce new versions of the Venus,such as the Venus Embrace,which has additional blades and other modifications.
-Refer to Scenario 11.1.Molly has been using a Bic disposable razor for her shaving needs for the last ten years.She doesn't really see the need to spend more money on razors,but she sees that it is becoming more difficult to find the Bic,and so she is considering the Venus Embrace.Molly is definitely not a(n) ____ in the product adopter categories,and is more likely to be ____.

• A)innovator;an early adopter
• B)early adopter;an innovator
• C)early majority;an early adopter
• D)innovator;an early majority
• E)innovator;a late majority

Understand different methods of attitude formation.

Describe the central and peripheral routes to processing persuasion.

Recognize the role of attribution in social perception.

Understand the principle of the primacy effect in impression formation.

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Definitions:

Bondholders

Individuals or entities that hold the debt securities issued by corporations or governments, entitled to receive the bond's interest payments and the return of principal.

Tax Deductible

Expenses that can be subtracted from gross income to reduce the total amount of income on which tax is assessed.

Bankruptcy

A court-managed method enabling individuals or companies that are unable to pay off their debts to pursue reprieve for either a portion or the entirety of what they owe.

Bearer Form

Bond issued without record of the owner’s name; payment is made to whoever holds the bond.