Scenario 12.1 Use the Following to Answer the Questions

question 109

Multiple Choice

Scenario 12.1
Use the following to answer the questions.
Cheetos Fat-free Crunchies is a product developed through advanced technology.Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresh longer.Cheetos introduced Fat-free Crunchies in limited markets in 2012 and began national distribution in 2013.
About 18 months later,a series of competitors' ads was run to counter claims that Cheetos Crunchies actually contained 1.5 grams of fat,and that they contained preservatives and additives.Research showed that the taste of Cheetos Crunchies was also perceived negatively by some people.To save the product,Cheetos reduced the remaining fat to 0 grams,took out the preservatives,and improved the taste.
-Refer to Scenario 12.1.In 2012,Cheetos was in which phase of new-product development?

• A)Idea screening
• B)Product development
• C)Test marketing
• D)Business analysis
• E)Idea generation

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Definitions:

Trembling

Shaking or quivering movement, often resulting from nervousness, fear, excitement, or cold.

Electric Shock

A sudden discharge of electricity through a part of the human body, causing various effects from mild discomfort to serious injury or even death.

Development

The process of change and growth in humans or animals, which can be physical, cognitive, or social, from infancy through adulthood.

Phobias

Intense, irrational fears of specific objects or situations that significantly impair an individual's ability to function.