Why Are Line Extensions More Common Than New Products

question 176

Multiple Choice

Why are line extensions more common than new products?

• A) They are higher risk and more expensive.
• B) They are guaranteed to succeed in the marketplace.
• C) They are less expensive and lower-risk.
• D) They require no market research.
• E) Modifications to existing products are very easy.

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Definitions:

Trust

The firm belief in the reliability, truth, ability, or strength of someone or something, essential for building healthy relationships.

Mothers

Female parents who may or may not be the biological parent but performs the role of caring for and raising a child.

Curiosity

A strong desire to learn or know something, often leading to exploration and investigation.

Mobility

The ability to move or be moved freely and easily within physical spaces or between different social levels.