Patrick Is a Member of a Consumer Marketing Panel and Has

question 23

Multiple Choice

Patrick is a member of a consumer marketing panel and has been introduced to a company's new idea for energy drinks. Some of the questions he has been asked are "How often would you buy this product?" and "Which features are of little or no interest to you?" Patrick is most likely participating in the ___ phase of the new-product development process.

• A) concept testing
• B) business analysis
• C) idea screening
• D) idea generation
• E) test marketing