Three Major Ways in Which Marketers Engage in Product Differentiation

question 16

Multiple Choice

Three major ways in which marketers engage in product differentiation are

• A) product quality, product design and features, and product support services.
• B) product quality, product support services, and packaging.
• C) product support services, product design and features, and product positioning.
• D) product positioning, product quality, and product management.
• E) product positioning, product design and features, and product promotion.

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Definitions:

Stakeholders Needs Analysis

A process of identifying and understanding the needs and expectations of those who have an interest in or are affected by a project or business.

Ethics

Moral principles that govern a person's behavior or the conducting of an activity, often serving as guidelines for what is considered right or wrong.

Decision-Making

The cognitive process of selecting a course of action from among multiple alternatives, typically aimed at solving a problem or achieving a goal.

Moral Dilemma

Involves a choice between two or more ethically uncomfortable alternatives.