Scenario 12.1 Use the Following to Answer the Questions

question 85

Multiple Choice

Scenario 12.1
Use the following to answer the questions.
Cheetos Fat-free Crunchies is a product developed through advanced technology.Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresh longer.Cheetos introduced Fat-free Crunchies in limited markets in 2012 and began national distribution in 2013.
About 18 months later,a series of competitors' ads was run to counter claims that Cheetos Crunchies actually contained 1.5 grams of fat,and that they contained preservatives and additives.Research showed that the taste of Cheetos Crunchies was also perceived negatively by some people.To save the product,Cheetos reduced the remaining fat to 0 grams,took out the preservatives,and improved the taste.
-Refer to Scenario 12.1.Suppose that Cheetos stops production of Cheetos Fat-free Crunchies and sells all of its remaining inventory to a warehouse club.This would be an example of a(n)

• A)strategy for the maturity phase.
• B)phase out product deletion strategy.
• C)immediate-drop decision.
• D)pullout product deletion policy.
• E)return to test marketing.

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Definitions:

Opportunity Cost

The cost of an alternative that must be forgone in order to pursue a certain action or the benefits you could have received by taking an alternative action.

Opportunity Cost

The cost of forgoing the next best alternative when making a decision, representing potential benefits missed.

Differential Revenue

The additional revenue that is generated from choosing one alternative over another in decision-making processes.

Differential Analysis

The process of comparing the financial differences between alternative business decisions or scenarios, focusing on costs and benefits that change between options.