Service Marketers Make Promises to Customers, Suggesting That the Customer

question 65

Multiple Choice

Service marketers make promises to customers, suggesting that the customer place some degree of trust in the service provider. In this way, service marketers are trying to address the challenge of the service characteristic of

• A) perishability.
• B) heterogeneity.
• C) inseparability.
• D) intangibility.
• E) customer contact.

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Definitions:

Hijackers

Individuals or groups that unlawfully seize control of a vehicle, such as a plane or ship, often to meet certain demands.

Religious/Political

Pertains to the intersection of religious beliefs and practices with political institutions and ideologies.

Functionalist Perspective

A sociological approach that analyzes society by focusing on how its various parts (institutions, traditions, norms) work together to maintain stability and social order.

Deviance

Behavior that is recognized as violating expected rules and norms.