Select the True Statement About Nonprofit Marketing

question 187

Multiple Choice

Select the true statement about nonprofit marketing.

• A) The chief beneficiaries of a nonprofit organization are the owners or stockholders.
• B) The planning of market strategies requires less refinement and coordination of goals in the nonprofit field than in the for-profit field.
• C) Major nonprofit marketers in the United States are social causes and charitable organizations.
• D) Marketing goals in nonprofit activities cannot be determined.
• E) All nonprofit organizations that have adopted the marketing concept have been successful.

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Definitions:

Milieu

The physical or social setting in which something occurs or develops; environment.

Pica

A disorder characterized by the persistent ingestion of non-nutritive substances, such as dirt or paper, not typical for one's age or culture.

Hospitalization

The process of admitting a person into a hospital for medical treatment and care.

Systolic Blood Pressure

The pressure in the arteries when the heart muscle contracts and is the higher of the two blood pressure measurements, such as 120 in 120/80.