Scenario 14.1 Use the Following to Answer the Questions

question 70

Multiple Choice

Scenario 14.1
Use the following to answer the questions.
The Pillsbury division of General Mills has promoted its baking products through its trade character,the Pillsbury Doughboy,since 1965.He appears in television commercials touting the quality,benefits,and features of the products Pillsbury sells.Each product in the Pillsbury line,such as crescent rolls,pizza dough,biscuits,and cinnamon rolls,includes the Pillsbury name on the package.In addition to the Pillsbury name,the Pillsbury Doughboy also appears on each package,although in different poses.On the Pillsbury website,the Pillsbury Doughboy character is animated and can be seen "dancing".He can be downloaded to your personal computer or used to create your own e-card.
-Refer to Scenario 14.1.How does brand loyalty typically effect a customer's purchase decisions?

• A)It makes every purchase easy.
• B)It shortens the amount of time and reduces the risk.
• C)It provides an automatic measure of quality for all products.
• D)It lengthens the process due to the great effort expended.
• E)It makes decisions difficult because most people are loyal to many brands.

---

Definitions:

Prejudice

A preconceived opinion or judgement made without adequate knowledge or examination of the facts.

Discrimination

Unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, or sex.

Attitude

A psychological tendency expressed by evaluating a particular entity with some degree of favor or disfavor, which influences individuals' behavior and perceptions.

Cognition

The mental processes that are involved in acquiring, storing, retrieving, and using information and that include sensation, perception, imagery, concept formation, reasoning, decision making, problem solving, and language.