Scenario 14.2 Use the Following to Answer the Questions

question 110

Multiple Choice

Scenario 14.2
Use the following to answer the questions.
When Silk Soymilk began packaging its chocolate milk in single-serving sizes,the company chose drink boxes that did not need refrigeration.The boxes were only sold in shrink-wrapped sets of six.Single boxes were not available at grocery stores or convenience markets.Once the Silk chocolate product was selling well,they also began offering the Silk Soymilk vanilla flavor in the same type packaging.The Silk Soymilk brand,logo,and look of the boxes were the same as its larger half-gallon versions.The only difference in packaging style was the brown color for chocolate milk and the color white for vanilla.
-Refer to Scenario 14.2.If Silk Soymilk were to begin offering Silk Soymilk Chocolate Ice Cream Bars,this would be an example of

• A)a product line extension.
• B)individual branding.
• C)a brand extension.
• D)a private distributor brand.
• E)co-branding.

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Definitions:

Polygraph Test

A lie detection examination that measures physiological responses to questions to ascertain truthfulness.

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Part of the autonomic nervous system that prepares the body for fight or flight response by accelerating heart rate, dilating pupils, and increasing blood flow to muscles.

Sympathetic Nervous System

A part of the autonomic nervous system that prepares the body for action by triggering the fight or flight response during stress.

Guilty-knowledge Test

A psychological assessment method used in criminal investigations to determine if an individual has knowledge only a guilty person could have.