Examlex
Discuss the issues marketers should consider when selecting a brand name.Give specific examples.
Legitimate Power
Power derived from a formal position or role within an organization, giving the holder authority to make decisions and demand compliance.
Coercive Power
the ability of a person to influence others' behavior by threat of punishment or actual punishment.
Expert Power
is the influence one possesses due to their skills, knowledge, or expertise in a particular area, which others recognize and value.
Distinct Source
A unique origin from which information, data, or materials are obtained.
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