A Distinguishing Factor Between a Brand Name and a Brand

question 61

Multiple Choice

A distinguishing factor between a brand name and a brand mark is that a brand name

• A) creates customer loyalty.
• B) consists of words.
• C) identifies only one item in the product mix.
• D) is registered with the U.S. Patent and Trademark Office.
• E) implies an organization's name.

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Definitions:

Tact And Empathy

The ability to handle delicate situations with sensitivity and understanding, recognizing and responding appropriately to others' feelings and perspectives.

Employees' Perceptions

The way employees view or understand their workplace, culture, management, and overall job environment.

Androgyny

The combination of masculine and feminine characteristics into an ambiguous form, often pertaining to one’s gender expression or identity.

Body

Refers to the physical structure of a person or an organism, including the bones, flesh, and organs.